Renowned for redefining the beauty experience and introducing women to luxury lash care at an accessible level, Denisha Kaur Bharj has become synonymous with elegance, empowerment, and timeless beauty. Her vision goes beyond aesthetics, embodying the belief that lashes are not just an enhancement, but an investment in confidence.

You may have seen our Founder and CEO, Denisha, on Series 17 of The Apprentice, which aired on BBC One in 2023. With an ambition to inspire young women chasing their dreams, she competed for a £250,000 investment to launch her vision into reality. Though the boardroom was only the beginning, Denisha’s determination and drive proved unstoppable — and she went on to proudly launch her signature lash shampoo herself.

Driven by a desire to challenge the norms of beauty consumption, Denisha began with a passion for artistry and self-expression. What started as a vision has now evolved into a brand that champions precision, quality, and empowerment — offering products that are as functional as they are luxurious.

Since its inception, her brand has grown from a personal dream into a celebrated name in the beauty community, attracting loyal clients, expanding its reach, and cementing its place in luxury lash care. From pioneering premium lash routines to curating impactful, sell-out products, every element reflects Denisha’s ethos of timeless elegance and empowerment.

Beyond her artistry, Denisha continues to pioneer modern beauty experiences by cultivating an engaged online community through her website and social platforms. She shares her journey with authenticity, connecting directly with women who aspire to elevate their routines and embrace their own confidence.

At the heart of it all, Denisha represents more than beauty. She embodies resilience, empowerment, and the unwavering belief that every woman deserves to feel iconic in her own skin.